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REACHING FOR SERP RANKINGS WITH SEO BEST PRACTICES

Able Hands Rehabilitation’s Grabs Google
Search Dominance With An Effective
Keyword Strategy

683%

Increase in
Organic Traffic

156%

Increase In Top 3
SERP Rankings

110%

Increase In Overall SERP Rankings

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Client

The Client

Able Hands Rehabilitation is dedicated to providing hand rehabilitation services. With almost 30 years in the business, the clinic is run by team of certified hand therapists, who are highly specialized in taking care of all hand-related injuries and impairments.

Challenge

The Challenge

In 2020, Able Hands Rehabilitation onboarded Content Development Pros (CDP) to manage their SEO efforts with the aim of making a visible impact in the SERPs. The client wanted to focus on achieving higher search engine rankings, and attracting relevant traffic to improve conversions.

Plan

The Plan of Action

Considering the specialized service being offered by the client, identifying keywords with the right search intent was the first thing on our list when creating an SEO strategy .

After initial keyword research, improving the website’s visibility to drive rich, organic traffic required the following:

  • Article and blog posting
  • Directory submissions
  • Social bookmarking
  • Business profile creation and listing

The mix of content assets aimed to drive relevant traffic to the site from multiple platforms.

The Results

Since partnering with CDP, Able Hands Rehabilitation has achieved milestone search engine rankings through SEO marketing.

The SEO efforts yielded the following:

  • 535% increase in overall traffic
  • 683% increase in organic traffic
  • Top 3 SERP rankings for 23 keywords
  • 110% increase in overall SERP rankings

Campaigns Performance Overview of 2022

13,391

Overall
Traffic

9,058

Organic Traffic Users

11

Top 3 SERP Rankings

30

Keywords Ranking

Campaigns Performance Overview of 2023

85,074

Overall
Traffic

70,928

Organic Traffic Users

23

Top 3 SERP Rankings

63

Keywords Ranking

Results

The Statistics

Campaign Performance Statistics 2022-2023

535%

Increase In Overall Traffic

683%

Increase In Organic Traffic

109%

Increase In Top 3 SERP Rankings

110%

Increase in Keyword Ranking

stats

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